Catherine Manning is Vice President and Strategic Marketing Consultant at Cold Springs Partners. She works as a Fractional Marketing Executive and Marketing Consultant with the firm. She specializes in B2B marketing strategy supporting clients with demand generation, content development, product marketing and sales enablement. Her marketing work also comprises market and competitive research, project management, vendor management and selection, goal alignment, organizational communication, people leadership and executive engagement.
Catherine holds a master's in Marketing and Interactive Media from New York University's (NYU) Gallatin School. She also holds a graduate qualification in Communication in Organizations from Macquarie University in Sydney, Australia, as well as a bachelor’s degree in Communications from the University of Colorado, Boulder. Following her studies at NYU, Catherine worked as an associate at Goldman Sachs and continued her marketing career in financial services at GE Capital, Thomson Reuters and most recently U.S. Bank. She also worked with a Six Sigma consulting firm, Breakthrough Management Group, for two years. Her industry experience includes financial services, healthcare, payments, SaaS, retail and public sector.
Areas of Expertise
Marketing Planning and Execution
Working collaboratively with clients, Catherine creates actionable plans that align with business objectives and drive results. Leveraging her project management skills, she defines and executes marketing campaigns effectively.
Content Strategy
From multi-channel digital campaigns to tactical email communications to sales enablement initiatives, Catherine utilizes data-driven insights and compelling storytelling to connect with target audiences.
Copywriting and Editing
Crafting compelling content that resonates with target audiences is her passion. Catherine excels at distilling complex ideas into clear, engaging, and persuasive messaging that drives brand impact and customer engagement.
Product Marketing and Sales Enablement
Catherine believes strong customer engagement starts from the inside out. Collaborating with product experts, she creates compelling value propositions and product positioning. She equips sales teams with industry insights and concise, easy to comprehend enablement tools